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Campona Plogging Day

Campaign, exhibition and event for Campona shopping mall's activity
Project description
Project

Campaign, exhibition and event for Campona shopping mall's activity.

Client

Campona

Date

2018

Brief

The client wanted to have a campaign with an exhibition, that focuses on the environment, and that can mobilize masses. An activity with a broad marketing campaign, that links the Campona brand with eco-friendliness.

Solution

Our solution was a campaign, that featured an event: the first Campona Plogging Day. Plogging is a Swedish word for “pick up“ and “run”. It stands for picking up rubbish while running. Staying fit and saving the environment simultaneously.