Project
Campaign to introduce new fashion brands in a hungarian shopping mall.
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New Brands Introduction
Campaign to introduce new fashion brands in a hungarian shopping mall
Project description
Client
Klépierre
Date
2015
Brief
With the introduction of several new fashion brand stores, the client was now covering the fashion needs of kids, teenagers, adults, from chic to street style. The goal of this campaign was to draw attention to this now coplete fashion palette.
Solution
Our concept was exaggerating the scope of the mall’s clients, and playing with the notion, that now everybody shops at Corvin Plaza, not only all kinds of humans, but animals, sculptures, aliens, and robots too.
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