Project
Campaign, exhibition and event for Campona shopping mall's activity.
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Campona Plogging Day
Campaign, exhibition and event for Campona shopping mall's activity
Project description
Client
Campona
Date
2018
Brief
The client wanted to have a campaign with an exhibition, that focuses on the environment, and that can mobilize masses. An activity with a broad marketing campaign, that links the Campona brand with eco-friendliness.
Solution
Our solution was a campaign, that featured an event: the first Campona Plogging Day. Plogging is a Swedish word for “pick up“ and “run”. It stands for picking up rubbish while running. Staying fit and saving the environment simultaneously.
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